As some of you know, especially those I see in the “offline world”, I’ve been working to lose weight. In fact, I’m down a little over 30lbs and feeling great. I still have a long way to go, but I’m motivated to keep on taking it off.
As someone who struggled for years to lose weight I finally just one day found my motivation – being young! At 35 years of age I just felt too old. I wanted to go shirtless at the pool and listen to hip-hop artists such as Black Eyed Peas and feel good about myself. So I just decided to get off my butt and do it.
People soon began to tell me 
I should chronicle my journey and help others find the motivation they need. I thought about it and one night while looking at domain names came across one that just sounded “right” – JoinOn.In. So I decided that I’d invite others to “Join on in!” and find the motivation they needed to achieve their fitness goals. I figured that together we all could be the motivator for each other.
So I’ve started working on the site and even hired a professional graphic designer to help come up with the logo – which I’m proud to debut for you all. It’s simple, but I really like it – and it sums up what the site is going to be all about in one simple statement, “Get Motivated!”
Of course, I decided that I was going to do this right – and the marketer in me just started to have more and more ideas. At work they recently handed our wrist bands for our new ad campaign and I thought “these are way cool” so off I went and ordered 300 wrist bands to get the site started – freebies that I plan on handing out to help people stay motivated!
Of course now the fun part begins – creating the content and other materials that will actually make up the site. I’m planning on doing both written and video content, but I’m going to be leaning heavy on the video content. Probably around 60% video, versus 40% written content. The reason? We are living in a connected world, and video tells a story that text can’t. Besides, I can talk in front of a camera all day and night long – so I might as well put that talent to use.
If all goes well the site should launch around the 2nd week of July. I’m taking things slow because I want to make sure the launch is something I can be proud of. No need to rush, and I’m still working with the behind-the-scenes stuff anyway.
Hopefully, if nothing else, the site will be a way for me to connect with others who need motivation and really do want to live a healthier life. Hopefully together we’ll be able to encourage one another and reach out and form support groups no matter how far apart in real life we really area.
Together we’re going to Get Motivated! So come on, JoinOn.In!
