There has been a lot of talk lately about the United States Postal Service and the challenges they are facing. Mail volume has dropped dramatically since 2007 thanks in part to the Great Recession and the increasing number of businesses and people using electronic communication methods. In an effort to get on better financial footing the Post Office has suggested stopping mail delivery on Saturday along with other measures they hope will turn the tide. Some people argue that it doesn’t matter if mail delivery stops on Saturday, and others say that the Post Office itself is irrelevant in this digital age we now live in. However, I disagree and believe strongly that the Post Office still matters in our everyday lives.
I’ll dispense with the usual arguments made about how Post Offices are still gathering places for the community, and how they help connect rural towns across America to friends, businesses and neighbors. While these arguments are true, I want to instead focus in why the Post Office matters to you and I, whether we live in a big city or a small rural town regardless of how we actually use the buildings themselves. They matter because the mail is still one of the best ways of communicating and getting
my attention. Andy Rooney of 60-Minutes did a piece on this subject in which he said that there is something about getting a letter in the mail that still excites us all – and it’s true. One of the first things I do every day when coming home from work is check the mail – wondering what might be waiting for me inside that box.
Sure, I have e-mail. In fact at last count I have over 6 different e-mail accounts that I check on a regular basis. This inlcudes work-related email, personal email and some email accounts for different projects I am involved with. On any given day I am probably reading (and ignoring) well over 200 pieces of e-mail.
That’s the problem, though. E-mail is so impersonal, and I get so much of it, that I tend to ignore it. Work e-mail is different, of course, but even that has a lot of noise in it that I don’t pay too much attention too. If you are a business trying to get my attention – or even a long lost friend wanting to drop me a line – sending me an e-mail is probably one of the worst ways you can attempt to get my attention. You have probably less than a 50% chance that I will ever read it and respond. That’s just the way e-mail is!
But it’s different with regular mail. Even the junk mail that I get is something I at least give a few seconds of attention too. I take the time to look at and open every piece of mail I get at home. Why? Because when its only 3-5 pieces of mail it’s a lot different than 200+ emails. With the mail I pay more attention to it because, after all, someone took the time and expense of sending that to me and I feel some sort of obligation to at least give it a brief glance.
It’s rare nowadays, but when I get a personal letter from someone I know in the mail (or a card or just a thank you note) it really stands out. I can’t stand those electronic birthday cards and e-greetings. They are impersonal, and thanks to the constant threat of spyware and viruses I never open them anymore anyway. If you send me an e-card rest assured it will never get seen. You send me a real birthday card in the mail you can rest assured I not only will read it, but I will remember the gesture.
I am not a fan of stopping Saturday delivery because I like getting mail – and even though I’m a very tech oriented guy I am finding a renewed renaissance as it were in using the Post Office. I find myself mailing more things off nowadays – I’ve even went back to mailing off a few of my bills. Sure, electronic billing is great – but do you know how it easy it is to forget to pay a bill electronically when you don’t have that reminder sitting in front of you? Sure businesses love it – more late fees for them! But for me, I’ve actually went back to getting paper bills and doing more of my bill payment by mail. There is something that gets “driven home” in my mind when I write that check out. It’s like its real money and I know where my dollars are being spent instead of just sending electronic bits and bytes down the wire. I find I pay more attention to my budget and how I’m spending money when I actually get a paper bill in the mail and pay with an old fashioned check. Not to mention I take the time to read paper bills – so I can see if charges are on there that shouldn’t be, something that when I get a bill electronically I don’t take the time to do.
So does the Post Office matter in this day in age? You bet it does – and even now I still look forward to seeing the mailman come because there is that excitement that comes with actually getting something in the mail. That is a feeling that I will never get from some electronic e-mail that looks exactly the same as the other 200+ emails I will get today.
Why not reach out and share a little bit about where you live with me – and see how exciting it can be to get something in the mail! Send me a postcard from where you live and I’ll return the favor.












