imageNow this is what I call 21st century customer service.  My satisfaction of Sears went up automatically the moment they engaged me on Twitter.  This is one company that really GETS what social media is and how it can help them!

 

How many other companies do you know (especially ones that are as big as Sears) that would engage with you 1-to-1? 

 

If you aren’t on Twitter, the only question I have for you is, “Why?”  Get on there and then start following Sears to see how Twitter can be used as a customer service tool.